Drinks & Chess Victories: These Youthful British People Giving Chess a New Breath of Vitality

Among the most energetic spots on a weekday evening in the East End's famous street isn't a dining spot or a urban fashion label pop-up, it's a chess gathering – or a chess club-nightclub hybrid, precisely speaking.

This unique venue embodies the surprising blend between the classic game and the city's dynamic evening entertainment culture. It was started by Yusuf Ntahilaja, in his late twenties, who began his initial chess club in August 2023 at a more intimate bar in a nearby area, not too far from the present location at Café 1001 on the iconic lane.

“My goal was to create chess clubs for people who share my background and those my generation,” he explained. “Usually, chess is only placed in environments that are dominated by senior individuals, which isn't inclusive enough.”

On the first night, there were just eight boards between 16 people. Now, a “good night” at the weekly Knight Club will draw approximately 280 attendees.

Upon arrival, Knight Club seems closer to a DJ event than a traditional chess meeting. Mixed drinks are being served and music is playing, but the game boards on each table aren't just decorative or there as a gimmick: they are all occupied and surrounded by a line of spectators waiting for their chance to play.

One regular, 24, has been attending Knight Club regularly for the last several months. “I possessed little understanding of chess before my first visit, and the first time I tried it, I competed in a game against a grandmaster. That was a quick win, but it left me fascinated to learn and continue enjoying chess,” she said.

“The event is about half social and 50% people actually wishing to engage in chess … It is a pleasant way to relax, which doesn't involve visiting a typical nightspot to meet others my age.”

A Game Revitalized: Chess in the Contemporary Age

In recent years, chess has been firmly established in the societal spirit of the times. Its appeal of online chess expanded rapidly during the pandemic, establishing it as one of the fastest-growing internet games in the world. In popular culture, the Netflix series The Queen’s Gambit, along with Sally Rooney’s recent novel a literary work, have created a certain iconography surrounding the game, which has attracted a fresh generation of enthusiasts.

But much of this newfound appeal of the chess club isn't necessarily about the technicalities of the play; instead, it is the simplicity of connecting with others that it enables, by pulling up a chair and playing with a person who may be a complete stranger.

“It's a brilliant Trojan horse,” said Jonah Freud, founder of a local venue in London, a bookshop, library, coffee house and lounge, which has hosted a popular chess club every Wednesday since it opened four years ago. His objective is to “take chess from its elite status and transform it into like pool in a dive bar”.

“It is a very simple vehicle to meet people. It kind of removes the weight of the need of conversation from socializing with people. You can handle the awkward bit of introducing yourself and talking to someone across a board rather than with no context involved.”

Expanding the Network: Chess Nights Outside London

In Birmingham, Chesscafé is a regular chess event taking place at York’s Cafe, near the city centre. “Our observation was that people are seeking places where one can go out, interact and enjoy a fun evening outside of visiting a pub or club,” stated its founder and coordinator, Karan Singh, in his early twenties.

Together with his associate Abdirahim Haji, also young, he purchased chessboards, printed flyers and started the chess club in January, while in his last year of university. Within months, he said Chesscafé has grown to attract over one hundred young participants to its events.

“A chess club has a particular reputation to it, about it being quiet. We really try to go the contrary direction; it's a convivial party with chess as part of it,” he said.

Discovering and Engaging: A New Cohort of Players

For many, chess clubs are an introduction to the game. One participant, 27, is learning how to participate in chess with fellow attenders of the weekly event at the venue. Her interest in the game was piqued after an pleasurable night moving to music and playing chess at a previous Knight Club's events.

“It is a unique idea, but it functions well,” she commented. “It promotes in-person interactions rather than screen-based activities. It is a free neutral ground to encounter strangers. It is inviting, one doesn't have to necessarily be skilled at chess.”

She humorously compared the trendiness of chess among the youth to the superficial image of the “performative male”, an attempt to simulate intellectualism while projecting the appearance of “coolness”. If the chess craze has cultivated a authentic interest in the game isn't something she is entirely convinced by. “It is a positive trend, but it’s largely a fad,” she said. “Once you compete against people who are really serious about it, it rapidly turns less enjoyable.”

Serious Play and Togetherness

It may seem like a some lighthearted activity for those aiming to use a game set as a networking tool, but serious players certainly have their role, even if off the main party area.

Lucia Ene-Lesikar, 22, who assists in running the club,explains that increasingly skilled players have established a competitive ranking. “Participants who are in the league will play each other, we'll go to early rounds, advanced stages, and then we will finally have a champion.”

A dedicated player, 23, is a serious competitor and chess instructor. He has been the competition for about a year and plays at the club almost every week. “This is a nice alternative to playing serious chess; it provides a feeling of community,” he said.

“It is fascinating to see how it evolves into more of a communal pastime, because previously the sole individuals who played chess were people who didn't socialize; they just stayed home. It is usually just two people playing on a game board …

“What I like about this place is that one isn't really facing the digital opponent, you are engaging with real people.”

Claudia Rodriguez
Claudia Rodriguez

A seasoned business consultant with over a decade of experience in helping startups scale and succeed in competitive markets.